Following is a post on Darren Rovell's sports blog about Michael Jordan's son, who is currently enrolled at The University of Central Florida and is a member of the basketball team. Jordan wants to wear his father's branded shoes. Jordan brand is of course part of Nike, while UCF is contractually sponsored by Adidas. Unless the two sides can come to an agreement, a simple breach case could turn into a very high profile affair for all involved. Some say that all press is good press, but I doubt that Adidas would appreciate the emphasis that would be put on a competitor if this story gains steam.
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Fans of Mike Wilbon and Tony Kornheiser will note that this was one of the topics of discussion tonight on ESPN's PTI.
ReplyDeleteAs noted above, whatever the legal status of this situation is, Adidas cannot be happy with all of the mentions of Nike's Jordan brand surrounding this story.
ESPN.com has picked up this story and put a number on it...$3 million.
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It looks like there is a resolution to this. Mr. Jordan wore Nikes during an exhibition game and Adidas has chosen to break off negotiations for a future sponsorship deal. I wonder if Nike will swoop in with an offer now?
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