10.02.2010

Flying for Fun?

Many people dislike flying. Whether it is the costs, the almost inevitable cases of the sniffles, the cramps or the modern state of security that is most annoying is certainly up for debate. However, few would deny, at least among those who fly in the sections I do, that air travel has some downsides. Some of the problems associated with air travel are inevitable, and so impossible for airlines to impact. As shared problems, they do little to impact the bottom lines of companies.

However, there are things companies can do to improve the overall experience and get a leg up on the competition. Therefore, anything a company can do to improve the in-flight experience should be commended by passengers and shareholders alike, particularly at moderate price points. It could be Jet Blue's use of live television, or British Airways' extensive movie selection, an extra sandwich on a long-haul, or even a simple smile from a crewmember. Or, it could be a song and dance routine to rival what you see at most college football game halftime shows.

Cebu Pacific recently took the latter approach, as cabin staff went through a regular safety demonstration on the ground only to replay the demo while dancing to the beats of Lady Gaga and Katy Perry while in flight. A novel approach if nothing else. And, though not impossible, it is hard to think of any scenario on most American flights where a safety demonstration would in spontaneous applause (though I would certainly appreciate any examples in the comments). The curious can view the song and dance below.


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