Sports-Related Promotions and the Incentive Effect

Anyone with even a passing interest in how incentives impact consumer behavior will appreciate this quick read from Darren Rovell's SportsBiz blog. In the post, Rovell discusses a number of sports-related promotions, past and present, and how they have impacted sales for the various auto dealerships, electronics stores and furniture retailers involved. In an example that hit close to home for BlawgConomics, Rovell highlighted Boston furniture superstore Jordan's Furniture. The chain received a mention due to the Red Sox and Bruins championship-linked promotions that have helped the company boost its numbers.

Meanwhile, Rovell missed a golden opportunity to explore how running ads featuring
aging founders in full uniform might impact sales...

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