Is It Better to Be First, or Everything Else?

The question in the title of the post is what Team Romney must be wondering today; the Republican's "Day One" ad campaign took the top spot among political ads last week, while ads from President Obama and his affiliate groups took spots 2-10. While the guy who hits the home run makes SportsCenter more often than the guy who hits the singles, batting .900 will get you the lead story every time. I guess this round goes to the incumbent...