The Most Successful Ad Campaign in the World

Here at Blawgconomics, we believe that it is never too early to beef up our obituaries and like to think that our readers hang on every word, even the prepositions. We also happen to hold superlatives in high regard. Therefore it should be no surprise that we are big fans of Dos Equis and its Most Interesting Man in the World ad campaign. By extension, we relish any opportunity to discuss it in a way that doesn't also betray our staid economic sensabilities.

Therefore we greatly appreciate that the folks at Dos Equis have managed to ride the campaign to the tune of a 26% increase in sales this year. In fact, since the introduction of the campaign in 2006, sales have shot up so significantly that the brand is the fastest growing beer import in the country.

While we don't necessarily have the psychological chops to determine why, exactly, this marketing campaign has been so effective, it is really nice to see sales of anything going up in the current economic environment. In that spirit, and as the Most Interesting Man himself would say, Stay Thirsty My Friends...