Google was in court Tuesday to file a suit against a group of what it terms 'rogue pharmacies.' These drug companies are typically unlicensed sellers who have taken advantage of the open nature of Google's advertising set-up, bidding for space in the software giant's auction system. It is difficult to know whether Google is really concerned about potential black market drug trading or if it is merely concerned about ending up in court on someone else's terms.
Whatever the company's motivations however, the end result is likely to be a very positive one. Google should be commended for its auction style ad sales format which is both innnovative and lucrative while allowing smaller advertisers to target their potential customers with a great degree of accuracy. However, actions like this ensure that the system isn't used for nefarious purposes without changing what has made it good. It should be a win for everyone. Well except of course the fake drug companies...
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