9.14.2010

Supply and Demand in the Air

At least one company is looking to take advantage of folks willing to save a buck by roughing it as Aviointeriors Group, an Italian firm, is unveiling the SkyRider airplane seat at a conference this week. The company hopes that budget airlines might use the 'saddle'- style seats on short flights to offer potential customers the ultimate in cut-rate travel.

If the seats, which put much of the pressure on passengers' legs, survive the scrutiny of airline authorities, it could impact pricing dramatically and would provide a great example of how variable pricing schemes can be effective.

For the adventurous, the less well-heeled, or simply the frugal, the seats would provide the perfect opportunity to travel to places whose flight price points normally would have been too high. Meanwhile, those requiring a higher level of comfort, or those who simply don't mind paying the higher price points could take the normal seats. It is merely another level to the first/business/economy hierarchy.

Here's hoping that the seats are safe and that some airline takes steps to include them. For someone used to standing during subway and bus rides, concerts, sporting events, etc., the thought of saving on flight tickets while stretching the legs out a bit is a very welcome and appealing option indeed.

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