Erstwhile ESPN reporter and current CNBC blogger/sports business reporter extraordinaire Darren Rovell has an interesting piece up today on how the secondary market for ticket sales is emerging as one of the biggest threats to the profits of the major sports franchises in the US.
This is because, due to technology, it is both easier to price out games and obtain tickets to them at favorable pricing. Therefore, fans are finding less reason to purchase expensive seating rights and tickets to games they may not attend (including the required pre-season games for the NFL) when they can cheaply and effectively purchase tickets to the games they really want to attend.
With fewer season ticket sales, teams are losing seating revenues. In addition, because less seats are guaranteed to be filled, they are having to hire more staff for single game ticket sales, digging even further into profitability.
These could be contributing factors to the declining profitability numbers for NFL teams as well as in the other leagues, and is a trend well worth watching for the sports fan and economist alike.
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