12.20.2010

America's Biggest Game is Big Business

Baseball may be the national past time, but football is clearly the biggest sport in the land. If anecdotal evidence is insufficient proof for baseball purists, the television numbers should certainly be enough. Luckily The New York Times has the proof in easy-to-digest form. Among other eye-popping numbers include 18 out of 20, as in the NFL boasts 18 of the top 20 telecasts of any kind this season. Of the 50 highest rated television programs this season, 27 were NFL programs.

Of course this is good for the popularity of the sport in general, which New England Patriot's owner Robert Kraft calls '...the greatest reality show in all of the medium.’ It is even better for the pockets of interested parties, like Mr. Kraft, as such record ratings are certain to translate to ever more lucrative television rights and advertising dollars. As the current set of T.V. deals is already measured in the billions of dollars, I am sure that owners and executives, unlike some of their customers, are having no trouble getting into 'the spirit' this holiday season.

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